Our Story
WELCOME TO KEEP THE FLAME.
What I inherited. What I chose. What I’m building.
Keep The Flame did not begin as a product idea. It grew out of music, work, reinvention, family history, travel, sales, curiosity and a lifelong need to turn experience into something meaningful.
The voice before mine
My grandfather, Carlos Feliciano Silva, spent decades behind a microphone in Uruguay. We were not close, and I do not tell this story as if he personally taught me the craft. I only met him a few times.
But I knew his voice.
My great-grandmother used to listen to him on the radio and tell me, “That’s your grandfather.” I heard him in different places over the years, long before I understood what communication, music and storytelling would eventually mean in my own life.
Maybe some things are taught. Maybe some are absorbed. Maybe some simply wait for you to discover them.
Fashion was already in the family
My grandmother worked in haute couture at a prestigious store in Montevideo, creating clothing that appeared on runways and television. Fabric remnants that would otherwise have been discarded were passed on to my mother.
My mother also sewed and designed clothing, creating her own brand. She brought different remnants together into larger patchwork fabrics, turning leftover pieces into something new. As a child, I helped her with that work. Long before Keep The Flame had apparel, creativity and clothing were already part of my world.
Learning, growth and professional experience
As an adult, I developed my sales skills through personal-development studies and ten years of professional sales experience. I am a licensed real estate professional. Studying human behavior, understanding people and learning to communicate value became part of my own path.
Music never stayed inside one genre
Classical music and opera lived beside salsa, romantic music, rock, metal, hip-hop, rap, reggaetón, bachata, merengue and kizomba. I sang in school, in church, with youth groups, at work and anywhere music happened to be playing.
I never sat down and decided, “one day I will build a music brand.” I simply never stopped living around music.
The moment the flame became an idea
Years later, after a major personal transition, I sold a Harley-Davidson 883 and used the money to spend a month in Colombia at an intensive personal-development seminar.
That experience brought together meditation, reflection, human behavior, spirituality and new ways of thinking. It was also where I received David Hawkins’ work on levels of consciousness, which became part of a much larger journey of study.
During that time I saw a real candle that changed colors. I remember thinking: this is beautiful, but what if it carried a message too?
That question stayed with me. The candle became more than decoration in my mind. It could become a reminder—a ritual for focus, presence and intention.
A moment I chose to believe in
While working in Puerto Rico, I had the opportunity to meet Jimmy Buffett. I had heard people joke that everything he touched turned to gold, so I asked him if it was true. He laughed and said yes. I asked for a hug and a photo, and he gave me both.
I do not believe a hug magically created success. What mattered was the meaning I gave the moment. I carried that energy back into my work, and that period became one of the strongest of my career, with record-setting sales and recognition that changed how I saw what was possible.
I kept the feeling. I kept the belief. I kept the flame.
Why everything connects
Over the years I kept studying: personal development, neuroscience, epigenetics, human behavior, spirituality, theology, finance, geography, business, performance, mindset and how people change.
I kept returning to the same idea: a song can shift your state. A piece of clothing can carry a message. A candle can become a ritual. A new environment can interrupt an old pattern. None of these things changes a life by itself—but each can become a cue to pause, think, feel and choose a better next step.
The movies that stayed with me
Pay It Forward reinforced the idea that one act can keep moving through other people. The Great Dictator reminded me how powerful a message can become when it speaks directly to human dignity, courage and hope.
What Keep The Flame means
Keep The Flame is not about pretending the road was perfect. It is about using what the road gave you.
It is music, apparel, candles, stories, experiences and ideas connected by one principle:
Keep learning. Keep creating. Keep moving. Leave something worth passing forward.
Change the environment. Expand the perspective.
Travel has been part of my professional life for years. New places introduce us to different cultures, foods, traditions, conversations and ways of seeing the world. That is why KTF Getaways belongs inside the brand: step away, breathe, learn, reset and come back with fresh perspective.
Your next chapter is yours to write.
KEEP THE FLAME. BE THE FLAME.